Podcasts One-on-one recorded interviews of management personalities, employees, customers, clients, on any agreed subject, suitable for power-point presentations or posting on your Web site, or e-marketing. Remember, you control the final product. Podcasts have proven to be powerful motivational and promotional tools.
You can review some of my podcasts at http://www.redcarnationhotels.com/press-room/podcasts.
Voice-overs For corporate presentations; videos; radio and TV commercials; documentary films. To paraphrase Groucho, ‘I have voices – and if you don’t like them, I have others!’ (Listen to my voice reel at www.rogercollis.co.uk.)
I narrated a prize-winning video for the Red Carnation Hotels Collection (www.redcarnationhotels.com) which won the ‘video category’ of the ‘2009 Travelmole UK web awards 2009’ with a ‘video tour’ of the Egerton House Hotel in London.
View the 3-minute video at http://www.egertonhousehotel.com/your-stay/egerton-video-tour.
Focus Groups I plan, direct and animate/facilitate small focus groups (up to 10 people) – in your office, studio, or over breakfast, lunch or dinner. The Focus Group is a qualitative research tool involving ‘open-ended’ questioning of a small group of respondents.
Focus groups are invaluable in getting quick ‘dip-stick’ feedback on broad or specific issues; ‘verbatims’ – the words people use in describing a product or service – are a guide for creative teams to develop promotional concepts – that may in turn be tested in further focus groups.
Selection of the group is crucial: for example, you might want a mix of people who are frequent users of a product or service, occasional users, non-users and those who are familiar, but have not used, or those who are critical.
‘Success’ depends on the skill of the leader in ‘focusing’ the discussion, and the choice of participants. For example, a group of regular users of a product/service can offer guidance in how to attract like-minded people who might not have tried (or be aware of) the product.
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Have a listen to samples of my many voices on my demo reel – and remember, if none of them suit you, I have others!.
Here is the prize-winning ‘video tour’ of the Egerton House Hotel in London which won the ‘video category’ (with my voice-over) of the ‘2009 Travelmole UK web awards 2009.’ Click here
Have you noticed that nearly everyone you meet nowadays is a consultant? You no longer need great credentials and it seems the best way to become a consultant is to get fired. Is this proliferation of consultancy getting out of hand?
From all the games that managers play the most subtle and awarding is the anxiety game. As every executive knows the real purpose of communication in an organization is to generate and transfer anxiety. When looking to climb the corporate ladder, which is most important, what you achieve or how you appear?