Roger has earned world-wide recognition as a business travel guru through his weekly column, 'The Frequent Traveler,' in the International Herald Tribune; and as a contributing columnist for the New York Times. He has been described as the dean of business-travel journalists in Europe, who ‘created the template for business-travel columns in newspapers worldwide.’ An actor and broadcaster, Roger provides the many voices offered by Voicesetcetera.com.
For corporate presentations; videos; radio and TV commercials; documentary films. To paraphrase Groucho, ‘I have voices – and if you don’t like them, I have others!
One-on-one recorded interviews of management personalities, employees, customers, clients, on any agreed subject, suitable for PowerPoint presentations or posting on your Website, or e-marketing. Remember, you control the final product. Podcasts have proven to be powerful motivational and promotional tools.
Focus groups are invaluable for getting quick ‘dip-stick’ feedback on broad or specific issues; ‘verbatims’ – the words or phrases people use in describing a product or service – are a great guide for creative teams to develop promotional concepts – that may in turn be tested in further focus groups. ‘Success’ depends on the skill of the leader in ‘focusing’ the discussion – and the choice of participants. For example, a group of regular users of a product/service can offer guidance in how to attract like-minded people who might not have tried (or be aware of) the product.
© Roger Collis 2009